On a Logo With a White Man and a Barrel, a.k.a. "The Country is on Fire, But The Most Important Thing in My Life is This Cracker Barrel Logo"
This week’s example of how fragile whiteness is...
"Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the 'Old Timer.'
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company wrote in a statement provided to USA TODAY. “Our new logo is going away, and our 'Old Timer' will remain."
The nationwide restaurant chain and country store, known for its comfort food and nostalgic atmosphere, unveiled a new, simplified logo with the launch of its fall menu campaign on August 19.
The "enhanced brand look" was intended to modernize the company’s brand, executives said. The intent includes moving its restaurants away from nostalgia-rich decor to something more contemporary and less cluttered.
The change drew sharp criticism from customers and politicians, with both President Donald Trump and the Democratic Party decrying the change.
"All of your fans very much appreciate it," Trump said in a post on Truth Social following the announcement. "Make lots of money and, most importantly, make your customers happy again!"
USA TODAY followed up with Cracker Barrel, asking if Trump’s comments had influenced its decision, and did not receive an immediate response."
A logo.
Y'all went apesh-- over them removing an old man of pallor and a barrel from a logo.
Y'all's president is literally trying to be a dictator by Christmas, yet y'all lost your minds over a person of pallor being removed from the logo of a restaurant chain that has always had big white supremacist Klan energy.
Good to know what really matters to U.S. Americans of pallor.